Since the liberalization of the Indian economy in the early 90's, one of the biggest changes that India has seen is the emergence of a very strong, vibrant and independent media-scope. India is poised to become the fastest growing market in the global entertainment and media sector in the next five years. It is hard to imagine that some of the biggest and largest media houses of the country did not exist two decades ago, but that was indeed the case. With the rapid expansion in the number of television channels, radio stations, print publications and online sites, there has been a corresponding